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At the Hospitals
n Carolinas HealthCare System is where each and every heartbeat begins. Here’s what you need to know before your
The revised branding that accompanies next visit to Carolinas HealthCare Urgent
Atrium Health Care—Center City.
the new name retains several familiar
On February 7, Carolinas HealthCare elements that were part of the Carolinas It’s open – always.
System announced its decision to carry HealthCare System brand. The teal color You’re on a tight schedule — we get that.
forward the mission of the organization with remains, along with an updated “Tree of
a new name: Atrium Health. The milestone Life” icon, which always has held special We also get that no two schedules are alike.
announcement reflects the transformation of meaning for the healthcare system and is And at Carolinas HealthCare Urgent Care—
the healthcare system from its beginnings as one of the most recognizable logo marks in Center City, that’s okay. Whether you work
Charlotte Memorial Hospital to a healthcare the region. traditional hours, the night shift or just need
system with a regional footprint and national care right now — whatever time it is — come
profile for addressing many of health care’s “While we continue to evolve as an in. With 24/7 hours of operation, this new
most pressing challenges. organization, we will always hold true to urgent care is open — always.
our roots,” says Woods. “Our Tree of Life
The name change to Atrium Health reflects is strong and our mission to provide care It’s in the center of a bustling city.
the system’s evolution as it establishes the for all will not change. Atrium Health Its 24/7 hours aren’t the only perk of
next generation of high-quality, high-value will allow the organization to grow and
care and looks to advance beyond traditional impact as many lives as possible and Charlotte’s newest urgent care. Nestled
borders and care settings. deliver solutions that will help even more just outside Uptown, the location couldn’t
communities thrive.” be more convenient. If you’re working,
“It’s quite remarkable to think back to our visiting or going home, you can have peace
humble beginnings in 1940, when a group While full implementation of the new of mind that care is there, when and where
of ambitious, young clinicians answered name will take nearly two years, changes to you need it.
the call to serve everyone and opened our the signage at hospitals and care locations
doors as Charlotte Memorial Hospital,” will begin at the end of this year and into You can reserve your spot online.
says Atrium Health President and CEO early 2019. As a first step, the organization Cutting in line is never okay — but what
Gene Woods. “Now, nearly 80 years later, introduced the Atrium Health name to
our doors remain open, and we’ve helped more than 65,000 employees on February about reserving your spot before leaving
our community thrive. We have maintained 7, including more than 3,000 physicians home? And what if you could reduce the
our mission to serve all, and we also and 16,000 nurses and other care providers. time spent in the waiting room? By reserving
have evolved. Our new name reflects our Temporary signage will begin to appear your spot online, you can do all the above.
organization today and where we are going at care locations, and advertisements will You even can wait from the comfort of your
in the future to make a greater impact for immediately begin to carry the new name to couch before heading in for your reservation.
the people we will serve.” help ensure patients and local communities Reserving your spot is easy — just go to
know about the name change. Patients also CarolinasHealthCare.org/UrgentCare.
With nearly 12 million patient encounters will see updates on their statements and
each year, or one every three seconds, wellness education materials over the next You can get the care you actually need.
Atrium Health is positioned better than ever several months. When you’re not feeling well, you want
to reach the communities and rural areas
that often lack access to services. Atrium While the system name may change, the to get better as fast as you can. And it all
Health will lead in critical areas, such as heart of who we are will remain the same, starts with making the right choice for care.
population health, primary care, behavioral and patients will continue to receive the Some conditions might require emergency
health and virtual care, while improving compassionate and world-class care they attention, while others can be treated using
access to world-class specialty care such have come to expect. Virtual Visit. But when it comes to minor
as cancer, pediatrics, cardiology, surgery, illnesses and injuries — like cold symptoms
neurology and orthopedics. n Charlotte’s First 24/7 Urgent Care is or sprains — the 24-hour urgent care is there
to get you the right care at the right time and
The new name, Atrium Health, captures Now Open in the right place.
the essence of the organization and was
selected for its meaning: a place filled with You can plan for work. You can plan for “There are times when feeling better just
light; a gathering ground where diverse the weekend. You can even plan to travel can’t wait until tomorrow,” says Steve Jones,
thinkers come together and connections are the world. But no matter how full your vice president of Carolinas HealthCare
made; and, literally, the chamber of the heart schedule gets, you’ll never think to pencil System Medical Group. “With this new 24-
illness or injury into your calendar. Thanks hour urgent care, we’re giving members of
to Carolinas HealthCare System’s new our community the care they need to feel
24/7 urgent care in Charlotte, you can feel better, the moment they need it.”
better and keep your plans — no matter
what time it is. To learn more about Carolinas
HealthCare Urgent Care—Center City, visit
CarolinasHealthCare.org/CenterCity.
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